something interesting. using brands to talk about mood

Grad show discussion took an interesting turn today. We ended up using brands to describe the sort of mood that we had in mind for the show. It turned out to be quite effective in pin pointing the kind of feel that we had in mind. Keywords were too vague and ambiguous for this discussion. There were too many different interpretations on the keywords proposed.

It seems kind of interesting and novel to use something unconventional to chart out the mood for the grad show. And i think that's what makes it exciting to be in design sometimes.